In honor of Earth Day 2026, Wilder, the property management and leasing firm for Auburndale Plaza is proud to once again participate in Cotton’s Blue Jeans Go Green™ program—inviting the community to recycle their worn or unwanted denim and help give it a second life. From April 15 – 22, shoppers at Auburndale Plaza can drop off eligible denim and take part in a simple yet impactful sustainability effort.
How to participate:
* Gather denim items made of 90%+ cotton between from April 15 – 22
* Drop them off at Super Cuts at Auburndale Plaza
* Receive a limited‑edition Earth Day tote as a thank‑you (while supplies last; limit one per person)
* Feel good knowing your old jeans are being responsibly transformed into something new
Last year, Wilder properties collectively kept more than 200 pounds of denim out of landfills. This year, the goal is to surpass that milestone as even more community members join in.
Learn more about the Blue Jeans Go Green™ program or more about Wilder.
Blue Jeans Go Green™ is a trademark of Cotton Incorporated.
